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Branding &
graphic design
I approach branding and graphic design as strategic tools for communication and positioning. By combining visual clarity with business objectives, I create cohesive brand identities and design assets that strengthen recognition, consistency and impact. My work balances aesthetics with purpose, ensuring every visual decision supports a clear message.
Branding
In branding projects, I develop visual identities and logo's grounded in strategy, research and audience insight. From brand positioning and visual systems to tone of voice and guidelines, I ensure consistency across touchpoints. I focus on creating distinctive, scalable brand identities that communicate values clearly and support long-term growth. An example of a branding project I did is for the company 'Sayes', that is specialized in mental health for men.
Graphic Design
In graphic design projects, I translate brand identities into impactful visual assets. I create postcards, posters, banners and digital materials using tools such as Adobe Illustrator, Photoshop and InDesign. My work emphasizes composition, typography and visual hierarchy to ensure clarity, consistency and strong visual communication across formats. I design for example print as posters and postcards, but also social media posts as seen in the first slide.
