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Strategy
I approach UX research as a structured process focused on reducing uncertainty and guiding decisions with evidence. By combining qualitative insights, behavioral analysis and measurable validation, I translate complex user needs into clear design direction. My goal is not only usability, but sustainable adoption and real-world impact. I approach UX projects by using the double diamond method, below more information.
Fundaments
A strong strategy begins with insight. I analyze market context, user behavior, and organizational goals to define a clear direction. By combining research and data with creative thinking, I develop a well-founded foundation upon which branding, UX, and design can consistently and purposefully build.
SEO & SEA
I strategically integrate SEO and SEA into my designs to ensure visibility and user experience reinforce each other. By incorporating keyword research, content structure, and technical optimization into UX and web design, I enhance organic discoverability. Additionally, I support paid campaigns (SEA) with conversion-focused landing pages and clear call-to-actions.
Social Media Strategy
An effective social media strategy starts with clear objectives, audience insights, and a consistent brand identity. I develop content guidelines, channel selection, and publication plans based on data and behavioral analysis. By continuously monitoring and optimizing performance, I drive growth in reach, engagement, and brand recognition.
